Zoë Roddis of ZHR Marketing Delivers Practical Marketing Presentation at BNSL
This week’s 10-minute presentation at BNSL was delivered by Zoë Roddis of ZHR Marketing, who gave the group an engaging and refreshingly practical insight into the world of marketing.
Zoë’s presentation focused on simplifying marketing for business owners and helping people move from “marketing chaos to clarity, confidence and clients” — a message that clearly resonated with the room.
Find out more about ZHR Marketing:
https://www.zhrmarketing.co.uk/
Starting with the Fundamentals
Zoë explained that before businesses jump into social media, advertising or promotional tactics, they first need to get the fundamentals right.
She highlighted four key areas that every business should understand clearly:
- Goals
- Target market
- Offer
- Price
Zoë explained that when these foundations are in place, marketing becomes significantly easier, more effective and more successful.
It was a simple but powerful reminder that good marketing starts with strategy and clarity, not just posting content online.
From Chaos to Confidence
The presentation also gave members an insight into the range of support Zoë offers through ZHR Marketing.
Her services are designed to help businesses at different stages, from quick problem-solving sessions through to long-term strategic marketing mentoring.
- Marketing Membership — weekly marketing support and accountability
- Clarity Hour — one hour of focused marketing problem solving
- Rocket Booster — half-day intensive strategy workshop
- Success Countdown — half-day workshop plus strategic roadmap
- Take Off & Landing — strategy session and one year of marketing mentoring
- 12-week marketing programme — fundamentals, tactics and planning
Throughout the presentation, Zoë demonstrated a very approachable and down-to-earth style, making marketing feel accessible rather than overwhelming.
A Personal and Memorable Introduction
Zoë also shared some fun and personal insights into her life and personality, including references to her dogs, Shelby and Capone, alongside family photos and humour that helped make the presentation warm and relatable.
The room particularly enjoyed her comment about being “the ONLY Zoë Roddis on LinkedIn!” — a memorable line that certainly stuck with everyone in attendance.
Practical Advice for Business Owners
One of the strongest takeaways from Zoë’s presentation was the importance of consistency, accountability and having a clear plan.
Many business owners know they “should” be marketing more, but often struggle with where to start or how to stay consistent.
Zoë’s structured approach helps businesses simplify the process and focus on actions that genuinely move the business forward.
Her presentation was informative, relatable and full of practical advice that members could immediately apply to their own businesses.
Find Out More
To learn more about Zoë Roddis and the services available through ZHR Marketing, visit:
https://www.zhrmarketing.co.uk/
Or contact Zoë directly:
- Email: zoe@zhrmarketing.co.uk
- Phone: 07766 837 199
Visit BNSL
At BNSL, our weekly member presentations help members learn more about each other’s businesses, strengthen relationships and generate quality referrals.
If you’d like to visit a friendly and supportive business networking group in South Leicestershire, we’d love to hear from you.
Find out more here:
https://businessnetworkingleicestershire.co.uk/contact-us/
— The BNSL Committee
